When people think of online poker, they automatically think of bluffing. They think of someone raising all in with 7 2 off suit and getting their opponent to fold. While players bluff offline as much as they do while playing poker online, it just seems easier for novice players to bluff online. There are two main types of bluffs that are used in poker tournaments and ring games: a bluff and a semi bluff. When executed correctly, they are a very important part of an overall poker strategy.
Bluff
When playing Texas Holdem poker online, or any form of poker for that matter, it is important to keep your opponents guessing. The minute you start to feel weakness from one of your opponents, you should start planning a bluff. A bluff is when you bet, but you are holding nothing of any value in your hand. Why would you make that play? It doesn’t matter what you are really holding, it matters what your opponents think you are holding. If you make a strong play with a weak hand, but they have a weaker hand, they will probably fold.
 

 
Semi-bluff
A semi bluff is similar to a bluff, but you are holding a hand of some value. This may be a small pair or a draw. It is different because your hand may be able to win the pot, but making a strong bet makes your opponents think your hand is stronger, and they are more apt to fold. Even if they call you down to the river, though, there is still a chance you may win the pot, as opposed to a normal bluff, where you will probably not win.
There is nothing in the poker rules about bluffing, but it is as important part of the game as any other aspect.
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